About Thrivvy

Empowering emerging food and beverage brands with real-time retail intelligence

Our Mission

To empower the brands and retailers shaping what the world eats with the clarity, data, and tools to make smarter grocery decisions.

The Positive Impact on Society

Thrivvy's platform empowers emerging food and beverage brands that shape what our world eats with access to real-time, actionable retail data—insight traditionally only available to the largest corporations. By leveling the playing field, Thrivvy fosters more equitable competition in the grocery industry, helping small and mid-sized companies grow sustainably and efficiently.

This supports economic diversity, encourages innovation, and gives consumers greater access to unique, mission-driven products—many of which are focused on health, sustainability, or underrepresented communities. In the long run, Thrivvy contributes to a more inclusive, transparent, and resilient consumer goods ecosystem.

Our Story

The Beginning

Thrivvy began in the wake of the pandemic with the simple idea to become the Expedia of grocery shopping—helping consumers find the best prices as grocery went online and inflation surged. As we built our initial product, we discovered just how fragmented and outdated the grocery data ecosystem really is—especially for food and beverage brands trying to monitor performance, track promotions, and compete effectively across retailers.

The Pivot

Brand owners told us again and again: the data they pay thousands for is weeks old, lacks store-level granularity, and forces teams to stitch together insights from multiple disconnected sources. That insight led us to pivot. Today, Thrivvy is building a grocery market intelligence platform to help brands and retailers monitor real-time store-level data, track pricing and compliance, and generate predictive, actionable insights.

Our Belief

Thrivvy began with a simple belief: grocery is too important—and too complex—to still be run on outdated, incomplete data. As grocery moves online, it's generating billions of real-time data points, but most brands and retailers still make critical decisions using delayed reports and gut instinct. We believe that when data is transformed into clear, visual, and actionable insights, it empowers better decisions that shape what ends up on shelves—and ultimately, what the world eats.

The Vision

Our mission is to make intelligence intuitive by layering AI into the noise to surface what matters most—helping every team move faster, smarter, and with confidence. We believe every brand and retailer—no matter their size—should have access to the same quality of market intelligence as the industry's largest players, and Thrivvy will be the platform that brings it to the masses.