Store-levelRetail IntelligenceMaster your pricing. Outpace competitors. Win the shelf.
Catch MAP violations before they undercut your margins. Track new product rollouts and spot distribution gaps in real-time. Monitor competitor innovations and promo execution at the store level — all without waiting for expensive 4-week-old sales reports.
The Challenge for CPG Brands
In today's competitive retail landscape, brands struggle with limited visibility, delayed data, and missed opportunities. The cost of inaccurate data is staggering — IBM estimates that bad data costs US businesses $3.1 trillion annually, while inaccurate data decreases marketing ROI by an average of 21%.
Compliance Issues
of brands report significant challenges with retail compliance monitoring and enforcement.
Weeks Delay
Average lag time in traditional syndicated data, causing missed opportunities and slow response times.
Lost Revenue
US retailers lost approximately $82 billion in CPG sales due to out-of-stock items, equating to 7.4% of total CPG sales not realized.
MAP Violations
Of tracked products report MAP violations every day, threatening brand value and retail partnerships.
Lost Revenue
Is lost in revenue from MAP violations in the US alone every year, directly impacting manufacturer profits.
Margin Loss
Average loss in margin for reported violations, eroding profitability and undermining pricing strategy.
Built for emerging CPG brands who are tired of flying blind at retail.
Real-time Data Collection
Access store-level data that's collected daily, giving you visibility into pricing, promotions, and assortment that traditional syndicated data can't provide.
Data Harmonization
Our platform seamlessly integrates and harmonizes data from multiple sources, creating a single source of truth for your retail intelligence.
Fully Shareable Insights
Unlike traditional data providers, Thrivvy's data is 100% shareable, enabling collaborative decision-making with retailers and partners.
Actionable Intelligence
Transform data into easy-to-understand visualizations and analyses that help you identify opportunities and address issues before they impact sales.
Speed to Insight
Thrivvy delivers insights 4x faster than sales data, allowing you to respond to market changes before your competitors even know they happened.
Implementation Time
Get up and running in days, not weeks or months, with our streamlined onboarding process and intuitive platform design.
In a Nutshell
We provide access to millions of grocery and retail pricing records from every store at big and small retailers. Our proprietary technology platform allows you to obtain – and share – hyperlocal pricing, promotions, and assortment insights that drive powerful market intelligence.
Weekly Observations
Collected across hundreds of retail locations
Product Coverage
Complete visibility across the retailer's entire catalog
Data Updates
Fresh insights for timely decision-making
Data Shareable
Fully shareable data for collaborative decision-making
Turning Complex Data into Instant Insights
Thrivvy collects fully shareable store-level data and harmonizes it with syndicated sources to provide the insights CPG companies need. Our platform combines retail intelligence with your existing data, using AI-powered analytics to deliver actionable insights that drive growth and provide unmatched productivity.
YOUR HARMONIZED
CPG DATA
THRIVVY
COMPELLING
DATA-DRIVEN INSIGHTS
Reviews
Gaps
Summary
Performance
Grocery Cortex Highlights
Cortex is Thrivvy's advanced AI layer that surfaces critical alerts for retailer violations, OOS, distribution gaps, price anomalies, and competitive threats—prioritizing what matters most for your brand's success.
Price compliance issue detected at Retailer D. 23 stores showing pricing below MAP on Premium Cereal 18oz.
Premium Cereal 18oz out of stock in 17 key stores across the New Orleans metro area. Move quickly to avoid missed sales.
Competitor has launched a new BOGO promotion on competing product in 78% of monitored stores.
Competitor has launched a new product variant with 30% less sugar in 42 stores across the Northeast region.
New Premium Granola 12oz rollout missing in 28 planned stores. Only 68% of scheduled locations have product on shelf.
Distribution gap identified in Midwest region. Potential for 15% growth with targeted expansion.
Price elasticity analysis suggests optimal price point of $4.29 for Premium Cereal 18oz.
How Grocery Cortex Works
Grocery Cortex leverages advanced AI to analyze vast amounts of data related to your products, market dynamics, customer behavior, and operational metrics, transforming complexity into clear, actionable insights.
Data Aggregation
Cortex seamlessly aggregates internal and external data — from sales and promotions to consumer behavior and real-time market signals — creating a unified intelligence hub that fuels clarity for predictive decision-making.
AI Analysis Engine
Advanced machine learning models power Cortex's reasoning layer, detecting patterns, forecasting demand, pinpointing anomalies, and surfacing the hidden factors that drive performance — all in real time.
Actionable Insights
Forget vague dashboards. Cortex delivers clear, ranked insights and predictive recommendations across pricing, promotions, and product mix — so your team always knows what to do next, and what impact it will drive.
Solution Suites
Traditional syndicated data leaves you weeks behind — and in the dark. Thrivvy puts real-time, store-level pricing, availability, and promo insights in your hands so you can act fast and protect every dollar you spend on retail execution.
MAP Compliance
Monitor and enforce MAP policies across all retail channels with real-time alerts and automated tracking to protect your brand value and retail partnerships.
Learn moreOOS Tracking
Identify out-of-stock situations in real-time to prevent lost sales and improve on-shelf availability across your distribution network.
Learn morePrice Intelligence
Set the right shelf price for every product, every day, with solutions that add speed, precision, and scale to your strategy.
Learn morePromotion Optimization
Access solutions that provide actionable insight into owned and competitive promotions with store-level detail.
Learn moreAssortment Optimization
Gain a 360° view of your marketplace, with OOS tracking, competitive intel, and tools for distribution expansion.
Learn moreInnovation Tracking
Be the first to know when new products hit the market. Analyze product rollouts and track competitive actions in near-real time.
Learn moreVisualize Your Data With A Library Of Tools
Familiar CPG visualizations, augmented with AI-powered insights and real-time data
Quad Week Comparison
Shows how your product is performing in a specific market over four consecutive time periods.
Sales Decomposition
Forecasts a product's sales growth or decline based on key contributing factors.
Period Comparison
Compares a product's performance across specified time periods to identify trends.
Change vs Year Ago
Compares the year-over-year change in a single metric across multiple products or markets.
Side-by-Side Comparison
Presents comprehensive metrics to determine the relative strength of two products or markets.
Weekly Trends
Shows the weekly performance of multiple products in one market, or one product in multiple markets.
Heatmap
Highlights products/markets that are above or below specific performance thresholds.
Share Comparison
Compares product shares within a competitive set or market shares across multiple retailers.
Sign Up for the Waitlist
Be among the first to access our real-time, hyper-local product data platform when we launch.