Your Retail Intelligence Companion
Cortex transforms complex retail data into actionable insights, surfacing what matters most when it matters most—so you can act with confidence and speed.
Cortex Alert System
Retail Cortex Highlights
Cortex is Thrivvy's advanced AI engine that transforms overwhelming amounts of retail data into clear, prioritized insights. By connecting pricing, promotions, distribution, and innovation data across every module, Cortex serves as the central intelligence layer of the Thrivvy platform—guiding your team to act faster and smarter.
Price compliance issue detected at Retailer D. 23 stores showing pricing below MAP on Premium Cereal 18oz.
Premium Cereal 18oz out of stock in 17 key stores across the New Orleans metro area. Move quickly to avoid missed sales.
Competitor has launched a new BOGO promotion on competing product in 78% of monitored stores.
Competitor has launched a new plant-based cereal variant in 42% of monitored stores with prominent shelf placement.
Your Premium Cereal 24oz has lost distribution in 13 key stores in the Chicago market over the past 2 weeks.
Retailer B is expanding organic section in 87 stores. Your organic line is currently only in 23 of these locations.
Your Premium Cereal 18oz shows 32% higher velocity when placed adjacent to your Granola product line.
How Retail Cortex Works
Retail Cortex is Thrivvy's central intelligence engine—an AI-powered layer that turns raw retail data into ranked, actionable insights. By connecting pricing, promotion, innovation, and distribution data from across the platform, Cortex helps brands act faster, optimize execution, and stay ahead of market shifts.
Data Aggregation
Cortex draws from Thrivvy's retail data pipeline—capturing live pricing, promotions, product availability, and innovation signals across millions of products. With optional POS integration, it builds a dynamic foundation for understanding execution and impact.
AI Analysis Engine
Cortex's machine learning models continuously scan for anomalies, emerging trends, and causal relationships across retailers, markets, and time. It connects the dots between price changes, promo lift, innovation launches, and distribution gaps—surfacing insights with clear business context.
Actionable Insights
Forget static dashboards and reactive reporting. Cortex Highlights delivers targeted alerts and AI-generated recommendations, ranked by urgency and ROI. Whether it's a MAP violation, missed distribution, or competitive move—every team knows what to do, when to do it, and why it matters.
The Thrivvy Advantage
What makes our pricing intelligence different from traditional solutions
Speed to Insight
Days, not weeks. Hours, not days.
Traditional reports lag weeks behind the market. Cortex continuously analyzes live pricing, promotion, innovation, and distribution data—so your team sees risks and opportunities the moment they emerge, not after the damage is done.
Hyper-Local Precision
From national to neighborhood level
Whether it's a national rollout or a regional compliance issue, Cortex pinpoints the exact stores, SKUs, and moments that matter. AI ties together fragmented data and surfaces the "why" behind retail execution issues—so you can intervene with surgical accuracy.
Always On Alerts
Let the insights come to you.
Cortex Highlights monitors retail conditions 24/7, sending automated alerts ranked by urgency and ROI. You'll never miss a MAP violation, missed shelf placement, or competitive move again—because Cortex catches it first.
Platform Capabilities
Our platform delivers actionable market intelligence through a powerful set of integrated capabilities.
Comprehensive Data Collection
- 1
Real-Time Data Capture
Our platform continuously collects pricing data across thousands of stores and online retailers, with near real-time updates that let you respond to market changes faster.
- 2
Multi-Channel Coverage
From brick and mortar to e-commerce to direct-to-consumer channels, our platform gives you the complete picture of the retail landscape across all relevant touchpoints.
- 3
Granular Store-Level Detail
Unlike aggregated data, our platform captures product data at the individual store level, giving you unprecedented visibility into local market dynamics.
Explore Our Suite of Solutions
Discover how our integrated solutions work together to deliver comprehensive retail intelligence across your entire business.
Sign Up for the Waitlist
Be among the first to access our real-time, hyper-local product data platform when we launch.